The Cauldron

Issue date: 2/8/10 Section: Sports

So, some may say that the Olympics are the most important tradition both in, and for, the world. But, with so much international game-play outside of the Olympics, is this tradition really necessary anymore? NBC says yes!

This winter, NBC plans to run 800 hours of coverage of the Vancouver Olympics according to TNS Media Intelligence, more than double that of the coverage of the 2006 Winter Olympic Games in Torino. NBC even states that they expect to lose money with all the coverage, so the Winter Olympics must be extremely important to the company.

In today's world, I do not see too many (read: any) people feeling the need to watch 800 hours of Olympic coverage. As I found with the Beijing Olympics in 2008, it is so easy to just tune in for the events that you care to watch. In my case, rowing and gymnastics. Looking for the figure skating and snowboarding with the family this time. A look at the 2010 Vancouver Olympics website shows that this will again be the case as there are tabs to choose which sports you care about with all the information you could ever want.

Pick and choose your favorite events, and record them on your DVR or TiVo or tune in for the live coverage. Whatever the case, it is a way that the world is brought together to watch the finest athletes of all our nations, so show you care, even for just a few of those 800 hours. Only we can keep the Olympics alive!

The Opening Ceremony will take place this Friday, February 12th, so tune in if you find yourself free at 6pm, but if not, then you can always watch it on YouTube. And, if you are interested in finding more details about the games, visit www.vancouver2010.com.

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